Vicky M. Wong is the former President and CEO of DAE, a full-service advertising firm that built brand equity and success in the Asian American market. Vicky retired from the position after a 22-year tenure with the agency. With close to 30 years of experience in ad agency management and consumer marketing, Vicky has been a recognized expert in providing strategic advice to businesses and organizations whose objectives include the Asian American market.
Vicky started off her career at Ogilvy & Mather Hong Kong and gained international brand experience by working with blue-chip companies including American Express and Philips. Vicky’s corporate experience saw her running consumer marketing at a regional satellite broadcast company in Southeast Asia.
In addition to being a pioneer and a leader in her profession, Vicky also cares deeply about issues impacting the Asian American community. Apart from being a volunteer for many non-profits, she is currently a board director of Self Help for the Elderly and The 1990 Institute. She also served on the Pacific Asian American Bay Area Women Coalition board for over a decade and has been a volunteer marketing advisor for Asia Society, Asian Pacific Fund and Angel Island Immigration Station Foundation. Under her stewardship and commitment, DAE has played a pivotal role in promoting public awareness of important causes, including hepatitis B, cancer, diabetes, the annual celebration of Asian Pacific American Heritage Month and The 1882 Project.
In 2014, Vicky was recognized at the 18th Annual Multicultural Marketing Conference in Minneapolis with a Multicultural Achievement Award for her leadership in the multicultural marketing industry. In 2019, Vicky received the Woman Warrior Award by PAAWBAC for her work in advancing the status of API women and communities.