From L-R:  He Shuguang‘s Designs at China Fashion Week; Funky Greatwall by photographer Chen Man;
Artist Liu Wen’s Max Mara Collaboration; Face Kinis in Qingdao – VCG @Getty Images; Shaanxi Students

Updated 02.05.18



  • There is no entry fee for participating in this contest.
  • All pre-registered students and mediamakers competing in the 1990 Institute Video Contest, “Contestants,” whether competing solo or part of a Team must be between the ages of 13-25 and must be legal residents or non-resident alien residents of either the United States, Canada or China at the time of entry submission. Void where prohibited.  Proof of student status and/or residency status may be required by the 1990 Institute, the “Contest Sponsor.” 
  • Registered Contestants may only participate in creating ONE Video Entry for the Contest.
  • Multiple Contestants may work together as a Team to create one Video Entry, as long as all registered Team members (up to TWO maximum)  meet all our Eligibility requirements herein, including age and residency.  Unofficial team members may be involved in the making of the video, but must have minimal involvement.  The Video Entry must reflect the official registered Contestants work and well as their opinions and interests in China.
  • Division Eligibility: the Video Entry will be judged based on the current school grade and/or age of the eldest named Team member — middle school, high school, or adult.
  • Only one Contestant (even if part of a Team)  — the Lead Producer, may submit the Video Entry for judging on behalf of his/her team.  The Lead Producer must be pre-registered and have also contributed significantly to the Video’s creation.

Teacher Eligibility

  • Sponsoring Teachers, whether simply introducing this contest to their students as a required classroom project or an independent project must complete the Teacher Registration Form to be eligible to receive any teacher prizes described in both our Prizes where a teacher arranges a class to enter this contest as a class project, only 10 submissions per class may be made. page and Teacher Registration Page.

Video Format & Submitting Your Video

  • Our contest celebrates standout videos and 1990 Institute reserves the right to post the videos on other video-sharing and streaming platforms.
  • Each Video Entry must be an original work of authorship, and must not have had any prior Internet or DVD sales.
  • Lengthwise, your submitted video must be 5 minutes maximum, including title and end credits. Otherwise, entries may be disqualified or requested to be edited down.
  • All entries should include all items on the Contest Video Submission Checklist.
  • The official language of 1990 Institute Video Contest is English. Mandarin-language videos are welcome and will be eligible for additional special prizes.  For any Mandarin dialogue portions, and any other non-English dialogue portions MUST be subtitled in english.
  • To submit videos for judging, all non-PRC-based contestants must first upload their video entries to www.vimeo.com. via a separate registered Vimeo user account.  We highly recommend filming and uploading in the high definition (HD) format.  The Entry Video file size and file format must adhere to Vimeo specifications.
    • Your Vimeo video’s privacy settings must allow anyone to (1) view it, (2) embed it, and (3) allow us to download it for posting to the Contest website. Your Vimeo account and unique video URL must be in good standing through December 1, 2019.
    • Please plan in advance to allow enough time for your large video file to upload in Vimeo in case of technical issues with your file (and allow time to answer questions in our final submission form). DO NOT WAIT until the last minute when others may be loading at the same time.  A typical 5-minute video may be about 40-50 MB or larger and may take at least 30 minutes to upload.   The Contest Sponsor is not responsible for late, damaged, unintelligible, or incomplete entries. Please promptly contact us at videocontest@1990institute.org to report any issues with your Vimeo submission.
  • After submitting your video to Vimeo or Youtube, you must complete the 1990 Institute Video Contest Video Submission form and include the your video’s embed code. For the answers to the required Interviewed questions from your interview subjects, we will ask you to writeup the answers via a separate form separate from our Video Submission form.

Consent & Copyright

  • If the Contestant is under age 18, the Student Pre-Registration form must be co-signed by the Contestant’s parent, guardian, teacher or educator.
  • 1990 Institute Video Contest organizers may seek additional written consent of the parents or legal guardians of the makers of the Finalists and/or winning videos.
  • Contestants must get the consent of all persons appearing in their videos if their faces are recognizable and should use RELEASE FORMS, similar to these examples.
  • Contestant must secure permission from third party owners whose copyrighted, patented or trademarked material appears in his/her contest video, which includes but is not limited to photographic images downloaded from public sources; drawing or images; and music of any kind that is not in the public domain (i.e., any music produced after 1926); and voice‐over material. Contestant is may be required, upon request, to submit proof of ownership or license to the Contest.  Contestants agree to indemnify Sponsor for any violation of the foregoing.
  • If it is believed your Submission constitutes or may constitute copyright infringement, the entry will be disqualified.
  • Video entries must have been completed after January 2018 and adhere to all our Contest Rules.
  • PRIVACY: Information submitted in connection with the Contest will be treated in accordance with these Official Rules and the Sponsor’s Privacy Policy (as may be amended from time to time), currently located at here provided, that in the event of any conflict between these Official Rules and such Privacy Policy, the terms and conditions of these Official Rules shall prevail.

 Video Subject Matter 

  • Videos must pertain to the current contest theme and should inspire young Americans to learn more about China.  Videos should demonstrate thoughtfulness, personal perspectives and interests.
  • Videos may be of any type, style or genre – animation, narrative, documentary, drama, rap, spoken word, music video, comedy etc.
  • We recommend including OTHER PERSPECTIVES — Featuring an interview or quote from a third party (friend, icon, expert) can help add more umph!, dimension and credibility to your video.
  • COMPLIANCE & POTENTIAL FOR DISQUALIFICATION: Content must comply with all local and national laws of the country of origin and the United States. The Contest Sponsor reserves the right in its sole discretion to disqualify any entry at any time which, in their reasonable opinion 1) is deemed, in its sole and conclusive determination,  immoral, obscene, profane, defamatory, not in keeping with the Sponsor’s image, or otherwise inappropriate for the tone of the competition; 2) promotes dangerous conduct, stunts or tricks that could lead to physical injury or property damage and/or endangers the safety or well-being of any person; 3) violates or infringes (or may infringe) on any intellectual property or other proprietary right of any person living or deceased; 4) defames or invades the privacy or publicity rights of any person, living or deceased; 5) promote illegal behavior; 6) support racial, religious, sexual or other prejudice; 3) violate rights established by law or agreement; 7)  or is in of these Official Rules.

 Use of the Video

  • Ownership of the underlying intellectual property of the project remains with the contestants, with the following exceptions:
  • Contestants grant Contest Sponsor  the right to use their names, photographs, statements, quotes, testimonials, and video submission content for advertising, publicity, and promotional purposes without notification or further compensation for publicity and promotional purposes related to the 1990 Institute Video Contest and 1990 Institute.
  • Contestants also grant Contest Sponsor the unlimited license to use, reproduce, reprint, distribute, perform, and/or display the Contestants’ videos without further compensation or notification to the entrant. his or her license is nonexclusive, worldwide, royalty-free, and fully paid.
  • Contest sponsor maintains the right to reproduce, reprint, distribute, perform, display, or exhibit the project for advertising, publicity, and promotional purposes on their website, at conferences, or at any other venues.
  • By accepting the prizes, winners agree to hold Contest Sponsor, its Board officers, and its employees harmless against any and all claims and liability arising out of use of such prizes. Winner assumes all liability for any injury or damage caused from participation in the contest or use/redemption of any prize.
  • Contestants agree to be bound by the official contest rules and decisions of the judges.

Prizes & Awards

  • Contest Sponsor and its representatives and affiliates will announce the winners on or before May 31, 2019. The jury’s decisions for all awards are final and cannot be appealed.
  • All prizes may not be awarded. The Contest Sponsor reserves the right to choose Winners at our sole discretion. The Sponsor also reserves the right to not choose a winner if, in the jury’s sole opinion, an insufficient number of eligible and/or qualified entries are received.
  • All taxes on prizes and all expenses related to acceptance and use of the prizes are the sole responsibility of the Winner and his/her legal guardian(s). Any potential recipient of prizes valued at $600 or more will be required to return a completed IRS W‐9 form.  Failure to return the properly signed prize documentation and related forms, or failure to comply with any requirement of these Official Rules may result in award forfeiture.
  • RELEASE – By participating, Entrants and their /legal guardian(s) , or teacher(s)/educator(s) agree: [a] to these Official Rules and decisions of the Sponsor and judges, which shall be final in all respects relating to the Contest; and [b] to release, discharge and hold harmless the Sponsor, Contest Partner Entities, YouTube, Vimeo and Facebook, together with the respective parents, subsidiaries, officers, directors, employees, representatives, agents, shareholders, successors and assigns of each (aforementioned individuals and organizations collectively, the “Releasees”), from any and all injuries, liability, losses and damages of any kind resulting from their participating in the Contest or their acceptance, including the trips to and from the Awards Gala, use or misuse of a prize including, without limitation, personal injury, death and property damage, and claims based on publicity rights, copyright, trademark, defamation or invasion of privacy. Entrants fully understand the rules and policies before submitting the video. Ignorance of English-language is not a valid defense for entrants.
  • GOVERNING LAW: Except where prohibited, each Entrant and his teacher/educator, and/or his/her parent(s) or legal guardian(s) hereby agree by participating that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any award shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of California.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, the rights and obligations of Entrants, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.
  • WINNERS LIST: To receive a list of winners, mail a self‐addressed, stamped envelope to be received by July 1, 2019, to: 1990 Institute Video Contest Winner List, 1990 Institute,  PO Box 383, San Francisco, California 94014‐3402 USA. Winner list will be available after May 31, 2019.

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